Product selection is main deciding factor, it is responsible for success and failure of any PCD Pharma Company. Product list play important role to survive against competitors and earn profit margin. It is important step for any new pharma start up because it will going to decide sales strategy and company growth in long run. Here we are giving suggestions for making product list as per latest trends for your pharma company. You can also read below given product list for your PCD Company. This list is given for example purpose only, by referring this list you can also create your own product list as per market need and requirement. Following factors can affect your product selection criteria
- Seasonal Products: Some pharma product’s requirement is dependent on the seasonal effect. Such as cough syrup and drugs. Demand of these products grows with the increasing market demand. These products are very helpful to increase sales in certain season but some time proved to nonmoving product.
- Market Demand: Pharma segment is innovative field. Many researchers always try to find out new and more effective molecules for diseases. Doctors prefer to write new and effective molecules instead of old medicines so new research causes change in demand of prescribed drugs. Research can change current trend of prescribed medicine and tend to our old medicine. It can make difference in market demand.
- Antibacterial Products: Antibacterial and antibiotics products are highly demanded medicines in the market. They can contribute larger part of company sales but due to this feature it becomes highly competitive product segment and gives fewer margins. Each PCD Pharma Company need to update its product segment periodically as per latest market trends and regulatory policies.
- Antacid Products– These are one of the high selling products and included in many prescriptions along with minerals and multivitamins but choice of antacids are different as per different doctors. Some antacids like Rabeprazole, Pantoprazole and Omeprazole are highly demanded in the market.
- Multivitamins– multivitamin products with minerals and vitamins are also highly demanded and provide good sales margin. They are used with or without combination of preparations.
- Drops– Eye and Ear drops are beneficial products over competitors because many pharma companies do not add them in their product range.
- Others– Ideal product list of pharma company should be Tablet, Capsule, Injection, Syrup, Eye drop, Powder, ointments etc.
Injections provide low margin in starting but have high consumption everywhere, especially hospitals purchase them at net rates. Similarly liquids and ointments also play important role in establishing company name. After that step by step you can add other pharma products such as derma, gynec and Ayurvedic to make your product list wider.