Pharma franchise business is a popular and beneficial sector for mid and small size pharma companies because it has replaced its distribution technique from old traditional distribution channel and become very popular among all healthcare channel partners in India. Here we are going to explain some important factors of pharma franchise companies which are boon for pharma companies.
Monopoly Business– Pharma franchise companies can beat the one-sided monopoly business rule of big pharma companies. Some pharma companies are market leaders, they have operations and offices in many countries. They are full of resources and investment but small companies cannot even think to compete with them. Here pharma franchise concept is very beneficial for them as it offers to expand their business by appointing area wise pharma franchisees. By this strategy, they can reach everywhere and establish their good relations with local channel partner easily.
New Entrants- In the healthcare sector, it is very difficult for new entrants to enter in pharma market because he has to face tough competition with established distributors and retailers. It becomes very difficult for him to establish a new supply and distribution network. Many big pharma companies prefer to provide distributorship to only big and financial sound distributors. Pharma Franchise Company provides distributorship to new entrants with minimum security amount. New entrants get easy access to brand name, quality products, and promotional support at easy terms and it will help them to establish their business.
New alternatives: New options are also increasing with an increasing number of new pharma companies as it will create new opportunity and provide better options for new entrants. Big pharma companies forced to provide more discount to remain in the competition. Doctors also get wide options in prescribing medicine among available drug formulations.
Maintain timely supply- Sometimes big pharma companies pressurize government by not supplying the required quantity of life-saving drugs or failed to supply important drugs in many parts of the country. At that time pharma franchise companies play an important role by supplying important drugs in the market and keep stock of life-saving drugs for timely delivery to patients.
Competition is always good for the market
In reality, PCD Pharma Companies are great support for the Indian pharma market. For example suppose that if a limited number of pharma companies can ever try to control pharma market by increasing pricing, limiting the supply of life-saving drugs and try to establish their monopoly at that time pharma franchise companies can provide better help. This business needs minimum investment and very easy to start, creates maximum chances of employment. At any time in life, these trained professionals think to start their own pharma franchise companies to generate more competition and job vacancies. In this way, we can say that pharma franchise is the only concept to decrease the monopoly effect of some big pharma companies.