What is PCD Pharma Franchise and how its works ?
What is PCD pharma franchise?
PCD Refer to = Propaganda cum distribution in medicine (pharmacy products) sales by manufacturers/dealers. Most companies who are successful in this area are self-manufacturers.
what is pharma franchise?
Authorization granted by a pharmaceutical company to an individual or group or distributor that allow them to carry out pharmaceutical company’s proprietary knowledge, products right or other mutual agreed terms and condition for specific area for example marketing, sale, distribution, doctor’s promotion authorization/appointment of distributors etc for a company products or services. It also is known as PCD marketing.
The word franchise comes from the Anglo-French word means “Liberty”. If we go through the history of the franchise that goes before the eighteenth century. In modern time a new era of franchise begins in late 19th century.
Pharma franchise may be a strange word for common people but pcd pharma franchise is the well known word for persons that are related to medicines and pharmaceutical sectors. In period 1990’s when India has begun its new era. One sector was also moving towards a change in India and that was the pharmaceutical sector.
Why is franchise concept so popular in pharmaceutical sector?
- Low Marketing Cost: That may be one of the main reason behind pharma franchise popularity. Huge marketing cost for small pharma company matters a lot.
- Profitable: Pharma franchise business is profitable along with other benefits.
- Be your own Boss: If you have links with doctors and passion for your own works it is the best opportunity for you. For pharma marketing professional, pharma franchise concept is like- they are their own boss. They don’t have pressure from senior managers or have any sale target
- The share of Responsibilities: If any person has pharma sales experience but don’t have any knowledge about manufacturing, distribution channel then pharma franchise come with hope for self-employment. The pharmaceutical company provides the product and franchise sell it to the customer.