How to choose the right area for PCD Pharma Company marketing to increase the sales?
Marketing of PCD Pharma Company is all about to choose the right areas along with right prescribers and chemists or stockiest. Ultimately the selection of right areas which may lead to increase in your sales output. To select the right areas one may not require a good skill; Because Marketing in a small area near your home can also lead better results than marketing in a larger area of 2-3 districts.
After getting PCD Pharma Franchise Company, one needs to focus on selecting the areas from which you can achieve maximum benefits. As PCD Pharma marketing is much different that marketing during the MR Job as that time the company used to decide the area to market.
If Medical Representative (MR) has taken the PCD Pharma Franchise then it will be very easier for him to discover the right areas of the market since a medical representative usually in his career has marketed in 2-3 districts, he usually has strong contact of doctors in each of these districts. So he thinks that it is best to cash in on all doctors that he has a contact with. But that is not a good idea due to following reasons:
- Higher cost of traveling and transportation
- All expenses needs to be borne by you
- PCD companies will not reimburse the traveling expenses and other expenses like your previous companies used to.
- Because during job of MR, Pharma company pays off all your expenses including mobile bills, traveling, stationary. Internet handling charges etc, but the return of business, in this case, is not yours.
- Difficult to keep track of recovery: Chemists in a far away area may take advantage of the fact that you visit only once a month. These cause payments to be delayed in a Pharma PCD business in a far off area. Also, you will not be able to track substitutions in Pharma PCD marketing.
- Stockiest may not be strong in distribution in those areas. The stockiest that you appoint will also mostly be close to where you stay. His area of expertise will always be near to his stock point. Thus in the propaganda business, it is important to limit your area.
- There may be a shortage of goods as the chemist in far off districts may not receive stocks on time.
- Many times short expiry accounting can be a big problem. Since you will visit far off districts seldom, your accounting with those districts cannot be very accurate which may result in bad debts. It may also result in many nonmoving products coming in short expiry.
Hence it’s ideal way to operate in a small area nearby your place where you stay. To be successful PCD Pharma Franchise business, one has to have good 30-40 doctors only who are going to prescribe stocks worth 10000 each along with some great relation with chemist and stockiest. This is going to be enough for you to earn at least double of what you used to earn in a job. SO the Selection of rights area with higher density of your targeted doctors matters most while starting the PCD Pharma marketing operations